Youtube SEO Tutorial | Video SEO | Youtube Keyword Research
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🏆 Welcome to our Youtube SEO Tutorial Video!
How Does YouTube SEO Work? YouTube SEO Tips to Get Your Vids Ranking
our presence on YouTube is almost as important as your presence in search engines — after all, it is the most visited website in the United States. With monthly traffic amounting to 1,705,778,109 users, it’s important that your videos rank highly in order to tap into the giant audience that YouTube offers. You can rank highly on YouTube the same way you can rank highly in search engines like Google — with search engine optimization (SEO). But how does YouTube SEO work? How does your YouTube channel rank?
What is YouTube SEO?
Before we answer the question “How does YouTube SEO work,” let’s define YouTube SEO.
YouTube SEO is best defined as the process of optimizing your YouTube videos and your channel to allow your videos to rank highly in YouTube search queries. This optimization process often includes tasks like:
Optimizing your video descriptions and meta descriptions
Adding closed captions to videos
Targeting the right keywords
How does YouTube SEO work?
Now to answer the question of the hour, “How does YouTube SEO work?” If you’re familiar with SEO for your website, YouTube SEO is very similar. It’s the process of optimizing your YouTube channel and videos to increase your exposure in YouTube search results.
YouTube ranking algorithm
YouTube has a ranking algorithm, just like Google, that determines how your content ranks. Although ranking algorithms on any platform are rarely disclosed fully, here’s what we know about how YouTube ranks videos:
Ranks videos based on relevancy to a user
Rewards video engagement rather than clicks
Considers how your descriptions and meta descriptions match users’ interests
Considers how many videos a specific user has watched on your channel
Considers a user’s watch history
Considers view velocity, which measures how many subscribers watch your video right after its published
Considers the number of subscribers
Now that you understand how YouTube SEO works, let’s talk about some YouTube SEO tips to help you get the most out of your YouTube presence.
Tip one: Do YouTube keyword research
It’s equally important to do keyword research for your YouTube videos as it is for written content.
Why? YouTube also ranks videos on relevancy, and they look to places like your video title, meta description, and video transcription for those key terms. You’ll want to research valuable keywords so that you know what terms to include in your video to make them as relevant as possible to your target audience.
Tip two: Create a video that uses your target keyword
Create a video that outlines a topic using the keywords that you find to be the most valuable.
Most often, it’s helpful to do your keyword research, type that keyword into YouTube, and see what kinds of video content shows up. Remember, YouTube’s algorithm considers things like engagement — and the quality of your video goes a long way in helping to keep people engaged.
Tip three: Create a click-worthy title
Just like users are less likely to click on a title tag in search that doesn’t grab their attention, users are also less likely to click on your video if the title doesn’t engage them.
Tip four: Don’t forget about your description
The description of your video helps users decide if they’re interested enough to watch — so we’re not being dramatic when we say your description can make or break a click.
Tip five: Select a thumbnail that wows
Think of some of your favorite YouTube channels. Why are they your favorite? They probably don’t feature thumbnails with a single-color background and some text.
Tip six: Include video tags
Tagging your videos is a great way to help users find your content. You should tag your keyword, along with other valuable terms that might include:
Product or service
I hope you found value in our Youtube SEO Tutorial video. Make sure to leave a like on the video if you gained value from it!
#SEO #Youtube #Keyword
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