Introduction

The Facebook Stars monetization program has transformed the social media landscape by allowing content creators to earn direct fan support through virtual gifts. As creators search for diversified revenue streams amidst fierce competition from platforms like TikTok and YouTube, understanding the dynamics of top earners in the Facebook Stars ecosystem provides valuable insights into the evolving digital creator economy. This comprehensive report profiles the top 20 Facebook Stars earners in 2025, examines their earning strategies and content formats, analyzes audience demographics, and identifies the trends and policy changes shaping the Stars ecosystem.

Drawing on a breadth of reference material, the following analysis integrates up-to-date lists, industry benchmarks, and platform analytics. The report begins with a program overview and eligibility basics, followed by a table summarizing the leading Stars recipients. Each profile in the top 20 is then explored in detail, uncovering estimated earnings, content type, and audience specifics. Finally, recent trends, strategic takeaways, and program comparisons round out the analysis, offering an in-depth look at what drives success in Facebook’s fan monetization model.

Overview of the Facebook Stars Monetization Program

What is Facebook Stars?

Facebook Stars is a virtual tipping system that enables fans to support their favorite creators. By purchasing Stars (each worth $0.01 to the creator), viewers can reward creators during live streams, Reels, on-demand videos, and certain other content formats. For creators, this feature facilitates direct revenue generation, enhanced engagement, and robust fan relationships, distinguishing Stars from traditional advertising or sponsorship-based monetization pathways.

Fans purchase Stars through Facebook, often in bulk packages. While Facebook charges a transaction fee to buyers, creators receive the full penny per Star, making the system straightforward and transparent.

Eligibility Criteria and Onboarding

Eligibility for the Facebook Stars program is designed to be accessible, making it an attractive entry point for emerging creators:

At least 500 to 1,000 followers, usually for 30 to 60 consecutive days
Minimum activity and compliance with Community Standards and Monetization Policies
Residency in a country where Stars is available
Age 18 or older
Agreement to Stars Terms and Conditions

Application and activation are managed through the Meta Business Suite or Professional Dashboard, where creators can also set up payout accounts and track performance.

Earnings Mechanics and Payouts

Stars can be earned across various content types: live, on-demand video, Reels, photos, and even text. Payouts are processed monthly, with U.S.-based creators requiring a minimum $5 balance, and international creators needing $25 (PayPal/bank) or $100 (wire transfer) minimums. Bonuses and milestone incentives (e.g., extra payouts for high monthly Star counts) further boost top creators’ revenues.

Stars also allow for creative fan engagement — senders often receive visual badges; top senders may be acknowledged by creators, fostering loyalty and repeat giving.

Market Size and Growth

Facebook Stars was launched in mid-2022 and quickly scaled. Globally, more than $1 billion has already been distributed to creators through Stars, with top individual earners recording annual incomes surpassing $500,000 from Stars alone. Given Facebook’s user base of over 3 billion and the 18% year-over-year growth in creator payouts, Stars constitutes a meaningful segment of the $138.5 billion creator economy forecast for 2025.

Summary Table: Top 20 Earners in the Facebook Stars Program (2025)

Rank	Creator/Page	Est. Stars Earnings (2024–2025)	Content Type	Audience Highlights
1	MrBeast (Jimmy Donaldson)	$5,000,000+	Viral challenges, philanthropy	Male-heavy, global, 18–34
2	Dhar Mann	$3,500,000+	Motivational short-form skits	Broad family, U.S./Asia, 18–44
3	Corinna Kopf	$2,000,000+	Gaming, IRL streams, influencer	Gaming, U.S., Gen Z/Millennial
4	Khaby Lame	$1,900,000+	Silent comedy, life hacks	Global, non-English-speaking, 18–34
5	Mark Rober	$1,750,000+	Science, experiments	Students, STEM, U.S., 18–34
6	Matt Rife	$1,500,000+	Comedy, live stand-up (clips)	U.S., Gen Z/Millennial, urban
7	Zias! & B. Lou (A&P Group)	$1,300,000+	Gaming, reaction videos	U.S., youth male, gaming
8	Alix Earle	$1,200,000+	Lifestyle, beauty, college culture	Female Millennial, U.S., Gen Z
9	Nino Guerrero	$1,000,000+	Dance, fitness, entertainment	LATAM/Philippines, young female
10	Olivia Dunne	$950,000+	Gymnastics, college sports	U.S. college, sports, female youth
11	Alex Cooper	$930,000+	Podcast clips, “Call Her Daddy”	Young female, U.S., urban
12	Kurt Tocci	$850,000+	Comedy (cat/dog skits), animals	Pet lovers, U.S., 18–44
13	Ling & Lamb	$820,000+	Food, cooking, lifestyle Vlogs	U.S./Nigeria, family, global
14	Jason the Great	$800,000+	Magic, illusion	Global, family, children
15	Charli D’Amelio	$790,000+	Dance, entertainment	Gen Z, U.S./global, youth dance
16	Addison Rae	$650,000+	Pop music, dance, vlogs	Young female, U.S., pop culture
17	Sheikh Asif	$620,000+	Islamic education, faith content	Muslim youth, India/MENA
18	Andrea Gibson	$610,000+	Spoken word, poetry, LGBTQ+ topics	Social justice, U.S., Millennial
19	Nina Guerrero	$590,000+	Dance, workout, lifestyle	Young female, fitness, APAC
20	Team Fearless	$570,000+	Motivational Reels, fitness	India/APAC, youth, fitness

This table reflects estimated earnings directly from the Facebook Stars program — not total creator income, which for many may be significantly higher due to ads, influencer deals, and cross-platform activities. The estimates combine available 2024–2025 benchmarks and creator disclosures, as well as current Facebook payout rates and public analytics.

Analytical Commentary

The list is dominated by creators who blend cross-platform fame (YouTube, TikTok, Instagram) with a dedicated Facebook presence. Several are part of global movements (comedy, challenges, motivation), while others cater to highly specific communities (pets, faith, spoken word). Top niches commanding high Stars earnings are comedy, live interaction, lifestyle/beauty, gaming, science education, and motivational content.

In-Depth Profiles of the Top 20 Facebook Stars Earners

1. MrBeast (Jimmy Donaldson)

Estimated Stars Earnings: $5,000,000+
Content Type: Viral challenge Reels, high-stakes philanthropy, “giveaway” stunts
Audience Demographics: Predominantly male, 18–34, global, especially U.S., India, and Southeast Asia

Analysis:
MrBeast’s Facebook content closely mirrors his viral YouTube style: elaborate challenges, awe-inspiring philanthropy (e.g., expensive stunts, large cash giveaways), and high production value. His signature approach, coupled with contingent rewards for involved fans, generates unparalleled engagement and incentive for viewers to send Stars. The “community feel” and direct acknowledgement of top senders further encourage tipping behaviors. MrBeast’s audience is heavily weighted toward young males, but his family-friendly, high-energy content transcends demographic boundaries.

2. Dhar Mann

Estimated Stars Earnings: $3,500,000+
Content Type: Motivational short-form skits, morality tales, social experiment narratives
Audience Demographics: Family/teen; U.S., South Asia/Asia; 18–44; diverse ethnic backgrounds

Analysis:
Dhar Mann established his Facebook dominance through relatable, shareable morality content, with high retention rates across younger and middle-aged followers. His Stars-optimized strategy includes regular live Q&As, feature-length “lessons,” and community rewards for top gifters. Facebook fans are especially loyal, often engaging multiple times per week, boosting his Stars transaction frequency relative to YouTube/TikTok. Dhar Mann’s fanbase values positive storytelling, with regional spikes in the U.S., India, and the Philippines.

3. Corinna Kopf

Estimated Stars Earnings: $2,000,000+
Content Type: Gaming streams, IRL content, influencer vlogging
Audience Demographics: Gen Z/Millennial, U.S., male dominant, gamers & pop culture enthusiasts

Analysis:
Corinna Kopf leverages her cross-platform appeal and personable streaming style to build a tight-knit Facebook Stars donor base. Frequent live sessions, gaming tournaments, and personality-driven Q&A streams maximize her ability to monetize through Stars. The practice of on-the-spot star recognition (such as “thank you” shout-outs) amplifies fan loyalty and creates social proof for future donors. Her Stars income is boosted during limited-time challenge streams, where cumulative fan gifts unlock game-related goals or bonus interactions.

4. Khaby Lame

Estimated Stars Earnings: $1,900,000+
Content Type: Silent comedy skits, deadpan “life hack” responses
Audience Demographics: Global, non-English-speaking majorities; young adults 18-34; high engagement in India, Brazil, and Southern Europe

Analysis:
Khaby Lame’s brand of universal comedy bypasses language and regional barriers, resulting in a truly global architecture of stars senders. His ability to create viral, easily digestible videos compliments the Stars structure — each short yet impactful video becomes a candidate for micro-gifting. His live reactions, minimalistic yet personal, drive spikes in Stars tips, especially during event-based livestreams. Khaby’s fanbase often comprises urban, multilingual, globally connected youth.

5. Mark Rober

Estimated Stars Earnings: $1,750,000+
Content Type: Science experiments, STEM education, “hacks gone wild”
Audience Demographics: U.S./Western countries, students and lifelong learners, 18–34

Analysis:
Mark Rober’s educational content, characterized by large-scale experiments and interactive explanations, performs exceptionally in the Star economy thanks to its broad appeal and educational value. Lives and premieres integrating Q&A sessions incentivize fans to show appreciation with Stars, especially during science kit launches or milestone achievements. Rober’s content skews younger, male, and STEM-aligned but enjoys cross-demographic family support.

6. Matt Rife

Estimated Stars Earnings: $1,500,000+
Content Type: Stand-up comedy, live events, creative skits
Audience Demographics: U.S. urban, Gen Z/Millennial, diverse, fans of stand-up

Analysis:
Matt Rife capitalizes on his stand-up and sitcom background with interactive Reels and “roast” livestreams that directly solicit audience participation and Stars support. His humor resonates with a digitally native generation, who are willing to reward quick wit and improvisation. “Stars goals” for unlocking new sketch ideas or exclusive crowd-work highlight his appeal.

7. Zias! & B. Lou (A&P Group)

Estimated Stars Earnings: $1,300,000+
Content Type: Gaming, roast reactions, hip-hop culture intersections
Audience Demographics: U.S. youth, predominantly male, gaming communities

Analysis:
This duo’s Facebook Stars strategy combines gaming, music reactions, and unfiltered banter, creating an engaging space for young fans. Interactive giveaways, roast sessions, and the group’s willingness to interact directly with donors make their streams destination events for Facebook’s gaming audience, who are already conditioned to tip.

8. Alix Earle

Estimated Stars Earnings: $1,200,000+
Content Type: Lifestyle, fashion, college social life, beauty tutorials
Audience Demographics: Female, aged 18–30, U.S./Western Europe, college and early-career

Analysis:
Alix Earle rose to prominence with relatable, diary-style beauty and lifestyle content. Her Stars earnings soared with “Get Ready With Me” live sessions, where audience participation is rewarded with explicit shout-outs and exclusive product reveals for top supporters. Her authenticity drives particularly high Stars conversion among female Gen Z and Millennials.

9. Nino Guerrero

Estimated Stars Earnings: $1,000,000+
Content Type: Dance, fitness, performance skits
Audience Demographics: Latin America, Philippines, young female fans, fitness-focused

Analysis:
Nino Guerrero’s viral choreography and workout challenges garner massive Stars support, particularly from international markets. Bilingual streams, dance contests, and creator-fan workout sessions foster a communal spirit, motivating participants to donate Stars for a chance to join live.

10. Olivia Dunne

Estimated Stars Earnings: $950,000+
Content Type: Gymnastics Reels, college athlete lifestyle, fitness sponsorships
Audience Demographics: U.S. female youth, sports, collegiate demo

Analysis:
Olivia leverages her status as a prominent NCAA athlete and cross-platform influencer to convert Facebook fans into Stars senders. In-season, her athlete Q&As, behind-the-scenes training glimpses, and NIL deal live reveals drive spikes in virtual gifting. Her top fans are sports-savvy young women and supportive parents.

11. Alex Cooper

Estimated Stars Earnings: $930,000+
Content Type: “Call Her Daddy” podcast snippets, candid discussions, pop culture
Audience Demographics: Urban, young professional female, U.S./UK

Analysis:
Cooper’s bold, confessional podcasting translates well to Facebook’s Stars system, where fans tip for both entertainment and a sense of “insider” community. High-profile guest appearances, interactive Q&As, and event live streams multiply Stars activity, particularly around launches and timely cultural discussions.

12. Kurt Tocci

Estimated Stars Earnings: $850,000+
Content Type: Comedy skits, animal videos (notably cats and dogs)
Audience Demographics: Pet lovers, 18–44, U.S.-centric

Analysis:
Tocci’s blend of slapstick humor and animal antics appeals to a broad spectrum. His “Stars for rescue” charity drives, shout-out leaderboards, and consistently upbeat tone convert animal lovers into high-value, recurring stars donors.

13. Ling & Lamb

Estimated Stars Earnings: $820,000+
Content Type: Food adventures, travel, inter-cultural family vlogs
Audience Demographics: U.S./Nigeria/global diaspora, family-oriented, lifestyle

Analysis:
This husband-wife duo’s warm, inclusive style and signature food reviews draw in a diverse audience. Stars incentives are tied to recipe reveals, live tasting events, and global fan Q&As, with heavy participation from diaspora communities.

14. Jason the Great

Estimated Stars Earnings: $800,000+
Content Type: Magic tricks, illusions, kid-friendly spectacle
Audience Demographics: Global, families, children

Analysis:
Jason mesmerizes with live magic shows and “learn the trick” sessions for top contributors. Family-friendly content and interactive challenges encourage group viewing and tip pooling, driving up his Stars yield.

15. Charli D’Amelio

Estimated Stars Earnings: $790,000+
Content Type: Dance videos, entertainment collaborations, “influencer daily”
Audience Demographics: Gen Z, U.S. and global, predominantly female talent fans

Analysis:
Charli’s established TikTok stardom translates into strong Facebook traction, with livestream dance parties and guest collabs triggering spikes in Stars. Young viewers, inspired by her approachable persona, willingly tip for a “chance to dance” or receive a shout-out.

16. Addison Rae

Estimated Stars Earnings: $650,000+
Content Type: Pop music, dance, lifestyle
Audience Demographics: Young female, U.S. and Western Europe

Analysis:
Addison has cultivated stars senders with exclusive album premieres, fan Q&A jams, and music video behind-the-scenes. Her Facebook audience appreciates participatory fan culture, which she stokes with limited-time perks.

17. Sheikh Asif

Estimated Stars Earnings: $620,000+
Content Type: Islamic education, Quran readings, faith-based Q&As
Audience Demographics: Muslim youth, India/MENA, faith-focused communities

Analysis:
Faith-based educational content is a powerful magnet for gifting in the Facebook Stars context, especially during religious observances. Sheikh Asif maximizes this with interactive lectures and live spiritual guidance.

18. Andrea Gibson

Estimated Stars Earnings: $610,000+
Content Type: Poetry, spoken word, LGBTQ+ social justice
Audience Demographics: Millennial, U.S./Europe, queer and allied audiences

Analysis:
Gibson leverages live readings and “open mic” events, calling out top stars senders as co-collaborators, which fosters an engaged, activist-support community eager to contribute via Stars.

19. Nina Guerrero

Estimated Stars Earnings: $590,000+
Content Type: Dance, fitness, wellness
Audience Demographics: Young wellness enthusiasts, APAC/Philippines, female-skewed

Analysis:
Nina’s wellness challenges and group fitness events, often tied to milestone Stars goals, motivate competitive gifting among health-conscious followers.

20. Team Fearless

Estimated Stars Earnings: $570,000+
Content Type: Motivational reels, personal development, fitness
Audience Demographics: India/APAC, youth, fitness and self-help fans

Analysis:
India’s boom in digital literacy and mobile video consumption underpins Team Fearless’ ascension. Short, viral motivational videos with clear Stars milestones and fan acknowledgments drive this group’s robust revenue.

Understanding Content Trends and Audience Demographics

Content Types that Drive Stars Earnings

A careful examination of the top earners reveals several content genres with consistently high Stars income:

Comedy/Reaction/Challenge: Humor, pranks, and challenge videos are universal, frequently viral, and easily axed to the Stars “micro-donation” format.
Live Interaction: Livestreamed Q&As, talent contests, and game streams allow for real-time acknowledgment, cultivating repeat tippers.
Lifestyle/Beauty/Fashion: Relatable creators who share daily routines or beauty tips foster community that feels invested and thus more likely to tip.
Music/Dance: Dance and music collabs spur group participation and emotional tipping, especially when top Star senders get public recognition.
Motivation and Education: Self-improvement, religious, and STEM content taps into highly motivated niche communities, where gifting is often tied to gratitude for value received.
Gaming and IRL Streams: The legacy of Twitch and YouTube’s “Bits” or Super Chats programs means gaming audiences are already familiar with tipping, making them high-value targets on Facebook Live.

Stars optimization is also tied to frequent content posting, fostering communities (often cross-platform), and running special events with clear Stars “goals.”

Audience Demographics

According to the latest analytics, Facebook’s core user base is:

31% aged 25–34, 23% 18–24, and 20% 35–44
Global male users outnumber females (56% vs 43% globally)
Top regional user bases: India, U.S., Indonesia, Brazil, Philippines
High engagement on mobile devices, with developing markets (such as the Philippines and India) showing especially active users

The top Stars earners tend to reflect these demographics, although niche content can target specific communities (e.g., MENA/India faith streamers or Gen Z U.S. beauty influencers). Patterns indicate that male-oriented entertainment and gaming earn large Stars sums due to audience volume and tipping culture, while female-focused lifestyle, beauty, and inspirational content achieves high engagement and loyalty, manifesting as frequent micro-tipping.

Emerging patterns also show that regional creators in developing markets (India, Southeast Asia, Nigeria) can generate both large fanbases and significant Stars volume, especially as Facebook expands payment accessibility.

Recent Trends and Ecosystem Changes Influencing Rankings

Ecosystem Updates (2024–2025)

Unification of Monetization Tools: As of August 31, 2025, Meta consolidated all creator tools (in-stream ads, Stars, Reels bonuses) into a single content monetization framework. This change offered streamlined eligibility but also enforced stricter originality and activity requirements.
Platform Emphasis on Originality: Facebook increased detection of reposted/unoriginal content, reducing reach and Stars eligibility for copycat/non-unique pages.
Reels-Centric Strategy: All Facebook videos are now converted into Reels, with overlay ads boosting overall payout rates and giving creators more cross-format monetization capability.
AI-Powered Recommendations and Analytics: AI-driven content surfacing has increased the viral potential for high-performing creators. Facebook is rolling out tailored analytics and suggestions within Creator Dashboard to help optimize for Stars engagement.
Global Participation and Localization: Expanded eligibility for Stars in additional regions and more language support, aiding creators in APAC and MENA to scale their donor bases.
Star Bonuses and Fan Incentives: Milestone bonuses (e.g., for acquiring 100,000 Stars in a month) remain a lucrative motivator for creators to organize “Stars party” events or exclusive reward streams.
Live Video Storage Changes: To control data costs, Facebook Live videos are deleted after 30 days, encouraging creators to move followers to more interactive, regular events (helping drive up Stars-per-session averages).
Content Quality and Compliance: Violations of Monetization or Community Standards prompt demonetization. Creators must avoid clickbait, misleading titles, and unlicensed music to retain Stars eligibility.

Key Performance Metrics and Analytics Tools

What Should Creators Track to Maximize Stars Earnings?

Top performers measure:

Total Stars received: The base revenue measure; tracked by period and content type.
Average Stars per video/livestream: Helps identify the highest-converting content and optimize production.
Regional breakdown of senders: Pinpoints high-value regions for targeted promotion (e.g., translating captions or collaborating with local influencers).
Top Star senders: Enables direct engagement with superfans, which multiplies repeat gifting.
Stars per session and per active minute: Insight for live streamers to increase tip frequency, increase session length at peak windows, or run time-limited challenges.

Facebook’s Professional Dashboard and Meta Business Suite offer unified insight into all these metrics, and creators often further refine strategies using third-party analytics platforms.

Marketing, Engagement, and Monetization Strategies for Success

The most successful Stars earners deploy multi-layered strategies:

Consistent, High-Frequency Content: Regular broadcasts (live, stories, Reels) ensure donor habits.
Exclusive Perks for Top Tippers: Shout-outs, content exclusives, or collaborative opportunities for Star senders leverage social recognition.
Time-Limited Events and “Stars Parties”: Milestone-based challenges drive urgency and collective action.
Cross-Promotion Across Platforms: Instagram, TikTok, YouTube, and Discord linkage brings followers into the Stars program.
Regional Localization: Multilingual support, celebration of international festivals, and local influencer collaborations expand donor pools.
Community Building: Genuineness, audience feedback loops, and leveraging meme/participatory culture foster a tipping habit over pure viewership.

Comparison: Facebook Stars vs. Other Virtual Gifting Models

Compared to other fan funding systems:

Facebook Stars: $0.01/star, $1B+ paid out, global audiences, recurring bonuses
YouTube Super Thanks/Super Chat: $2–$50/transaction, $100M+ in payouts, mostly for video creators, 70% rev share
Twitch Bits: $0.01/bit, $400M+ in payouts, streamer-focused, gaming-dominated, ~75% rev share
TikTok Tips: $0.19–$6.99/tip, $300M+ in payouts, younger demos, integrated shop model

Facebook Stars’ lower eligibility thresholds, tiered regional expansion, and comprehensive dashboard tools give emerging and mid-tier creators a more accessible route to substantial income, especially outside the “mega-influencer” band. However, competitive threat from rising short-form platforms still shapes monetization policy shifts.

Case Studies of Leading Facebook Stars Earners

MrBeast: The Viral Philanthropy Model

MrBeast’s typical Stars-earning session couples high-energy “giveaway” videos with targeted appeals to join community efforts (planting trees, charity pledges). Fans respond with Star surges during live event unlocks, encouraged by real-time leaderboard dynamics and the promise of public recognition. The mix of spectacle, interactive goals, and charitable causes leads to the highest Stars receipts on record.

Dhar Mann: Story-Driven Tipping

By integrating moral skits with live community “debriefs” and Q&A, Dhar Mann encourages direct feedback and Stars support. Stars senders are often woven into the narrative, motivating recurring donations from fans who see themselves as part of a collective journey toward social good.

Alix Earle: “Get Ready With Me” Monetization

Earle’s Stars surges come during exclusive fashion collabs and real-time influencer events, where fans can tip to help “choose” outfits or unlock beauty tutorials. Her interactive, conversational style feels so personal that small-dollar tips become habitual, especially among peer-aged women who value creator authenticity.

Regional Earnings Trends and the Role of Global Communities

While U.S.- and Western-European based creators feature most frequently in the global top 20, regional stars from India, Southeast Asia, Nigeria, and Latin America are rapidly rising in the rankings, owing to:

Lower living costs (making even small Stars sums material)
Explosive mobile growth
Culturally localized content (festivals, language, faith-based topics)
Major leaps in payment infrastructure and Stars program eligibility eligibility in these countries.

As a result, we see creators such as Sheikh Asif and Team Fearless closing the gap with global megastars in terms of Stars income, even though absolute viewership remains much lower.

Conclusion: What Drives Stellar Stars Success in 2025?

The Facebook Stars monetization program has matured into a critical revenue generator for a diverse array of global creators. Content type is paramount: comedic, interactive, or high-emotion formats (whether entertainment, education, or self-improvement) drive the highest Stars income, especially when paired with authentic, high-frequency creator engagement. Top earners uniformly blend consistent output, multi-platform branding, real-time fan acknowledgment, and special event-driven gifting incentives.

Audience demographics matter, too: young adult males dominate much of the gaming/comedy sector, while younger women and niche affinity groups (LGBTQ+, faith, fitness) power top Stars performance in other verticals. Regional expansion, improved mobile payments, and AI-driven recommendation systems are further leveling the playing field for non-Western creators to break into the top rankings.

Strategic takeaways for aspiring Stars earners:

Focus on original, interactive content tailored to active, mobile-first fans.
Build persistent communities across platforms, using Facebook Stars as both revenue engine and loyalty builder.
Leverage analytics for adaptive programming — recognize high-value fans and optimize for peak engagement windows.
Remain compliant with evolving platform quality standards and be ready for policy twists as fan funding grows.

As Meta/Facebook continues to battle for creator loyalty against TikTok and YouTube, ongoing trends point toward increased support for multi-format video, seamless Stars integration, and global scale. For creators willing to innovate and engage their audiences authentically, the Stars system holds the key to both sustainable monetization and lasting online influence.

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The Top 20 Monetized Facebook Stars Earners in 2025