The Rise of Call of Duty: How It Became the Best-Selling Video game Franchise


Since its initial release in 2003, Call of Duty has become one of the most successful and best-selling video game franchises of all time. Developed by Infinity Ward and published by Activision, this first-person shooter game has captured the hearts of millions of gamers worldwide with its intense gameplay, captivating storylines, and immersive multiplayer experience. This article explores the journey of Call of Duty’s rise to fame and the factors that have contributed to its unparalleled success.

The Birth of a Legend

Call of Duty was first conceived as a World War II-themed game, aiming to provide players with a realistic combat experience. The game quickly gained popularity for its stunning graphics, authentic sound design, and innovative gameplay mechanics. It showcased the horrors of war and the bravery of soldiers, creating a sense of immersion that resonated with gamers.

With the release of Call of Duty 4: Modern Warfare in 2007, the franchise took a bold leap forward by shifting its focus to modern warfare settings. This decision proved to be a game-changer, attracting a wider audience and establishing Call of Duty as a household name in the gaming industry. The game‘s gripping narrative, combined with its intense multiplayer mode, set new standards for first-person shooters.

Innovation and Evolution

One of the key reasons behind Call of Duty’s success is its ability to innovate and evolve with each new installment. The franchise consistently pushes the boundaries of what is possible in video games, incorporating new features, technologies, and gameplay mechanics.

Call of Duty introduced the now-iconic “Zombies” mode in Call of Duty: World at War, offering a unique cooperative experience where players fought against hordes of undead enemies. This addition provided a refreshing twist to the traditional multiplayer formula, further enhancing the game‘s replayability and community engagement.

Another groundbreaking innovation was the introduction of the “Battle Royale” mode in Call of Duty: Black Ops 4. This mode, inspired by the success of games like Fortnite and PlayerUnknown’s Battlegrounds, brought a new level of excitement and competitiveness to the Call of Duty franchise. The introduction of Call of Duty: Warzone as a standalone free-to-play game took the Battle Royale experience to new heights, attracting millions of players and solidifying Call of Duty’s position as a leader in the genre.

The Power of multiplayer

Call of Duty’s multiplayer experience has been a driving force behind its success. The franchise’s online multiplayer mode offers fast-paced action, addictive progression systems, and a deep sense of competition that keeps players hooked for hours on end.

Call of Duty’s multiplayer has continually evolved to meet the changing demands of gamers. The introduction of killstreak rewards, customizable loadouts, and extensive ranking systems have added layers of depth and personalization to the gameplay experience. The addictive nature of multiplayer has created a dedicated and passionate community that eagerly awaits each new installment.

Expanding the Franchise

Call of Duty’s success has not been limited to its mainline games. The franchise has expanded to include various spin-offs and sub-series, further cementing its dominance in the gaming industry.

Call of Duty: Modern Warfare Remastered brought the iconic game back to life with improved graphics and updated gameplay mechanics. The release of Call of Duty: Mobile for smartphones allowed the franchise to tap into the massive mobile gaming market, reaching an even broader audience.

Additionally, Call of Duty has successfully explored different time periods and settings through sub-series such as Call of Duty: Black Ops and Call of Duty: WWII. These spin-offs have provided players with unique experiences while maintaining the core gameplay elements that define the franchise.


1. How many copies of Call of Duty have been sold?

As of 2021, the Call of Duty franchise has sold over 400 million copies worldwide, making it one of the best-selling video game franchises in history.

2. Which is the most popular Call of Duty game?

Call of Duty: Modern Warfare (2019) is currently one of the most popular and critically acclaimed games in the franchise. Its realistic depiction of modern warfare and engaging multiplayer experience have garnered widespread praise from both critics and players.

3. Is Call of Duty only available on consoles?

No, Call of Duty games are available on various platforms, including consoles, PC, and mobile devices. The franchise has expanded its reach to cater to a wide range of gaming preferences.

4. Will there be more Call of Duty games in the future?

Yes, Activision has confirmed that the Call of Duty franchise will continue to release new games in the future. Each installment aims to bring fresh experiences and innovations to the series, keeping players engaged and excited.

5. What sets Call of Duty apart from other first-person shooter games?

Call of Duty’s success stems from its ability to deliver a cinematic and immersive experience through its gripping storylines, realistic graphics, and intense multiplayer gameplay. The franchise’s constant innovation and evolution have allowed it to stay ahead of the competition, establishing its position as the best-selling video game franchise.


Call of Duty’s rise to becoming the best-selling video game franchise is a testament to its ability to captivate players with its realistic combat experience, addictive multiplayer mode, and constant innovation. With each new installment, the franchise pushes the boundaries of what is possible in video games, ensuring that Call of Duty remains a dominant force in the gaming industry for years to come.