The iconic “Swoosh” logo was created by Carolyn Davidson, a graphic design student at Portland State University in Oregon in 1971. The logo was designed for a fee of $35. The story goes that Phil Knight, one of the co-founders of Nike, had been teaching an accounting class at Portland State and asked Davidson to design a logo for his company, then called Blue Ribbon Sports, which later become Nike. According to some reports, Davidson was a freelance graphic designer and was only paid $35 for her work, which at the time seemed like a fair price, the logo was not an instant success and took time to be recognizable and considered iconic.
It’s worth noting that later, Nike co-founder Phil Knight gifted Davidson a diamond ring with the logo on it, and shares of the company as a way of recognizing her contributions.
#Nike #Logo
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but God give her joyful heart seeing that logo everywhere
She still hasn't sold her shares till this day. 👏🏽👏🏽
She only had to wait 40 years to get paid, that is corporate profiteering. In other words she got robbed.
I didn't understand one thing. The all time high of Nike stocks was in 2021 about 175. So she got 500 stocks which is 175 * 500 = 87500 at an all time high. So how is it a million dollars?
She should have gotten more shares..
Phil knight a maga
Mindful CEO…
So she had to wait 40 years to get 1 million $!
She was hired for a job, agreed a price.. got paid.
It’s not her design, it’s Nike’s. What if Nike wasn’t a success? Would she be moaning? Nope.
The success of Nike was down to the CEO at the time. Not her design.
Absolutely appalling. Design needs more respect.
"nearly a million" a fucking joke considering its the iconic logo of a multi billion dollar company but better than 35$ i guess