Networking is a crucial aspect of professional success. Whether you’re looking for a new job, seeking business opportunities, or simply trying to expand your circle of contacts, effective networking can open doors and create valuable connections. However, many people make common mistakes that can hinder their networking efforts. In this article, we will discuss some dos and don’ts of networking to help you avoid these pitfalls and build strong, meaningful connections.

Networking Dos

1. Be Genuine

One of the most important things to remember when networking is to be genuine. People can often tell when you’re being insincere or only looking out for your own interests. Instead, focus on building authentic relationships based on mutual trust and respect. Be yourself, show interest in others, and be willing to help whenever you can.

2. Listen More Than You Talk

Effective networking is not just about promoting yourself and your accomplishments. It’s also about listening to others and understanding their needs and goals. Take the time to ask questions, show genuine interest in what others have to say, and listen actively. This will not only help you build stronger relationships but also gain valuable insights and information.

3. Follow Up

After making a new connection, it’s important to follow up to solidify the relationship. Send a thank you email, connect on social media, or schedule a follow-up meeting. By staying in touch, you can nurture the relationship and keep it alive. Remember, networking is not just about making connections but also maintaining them over time.

4. Offer Value

Networking is a two-way street. Instead of just focusing on what you can gain from others, think about what you can offer in return. Whether it’s sharing knowledge, providing resources, or making introductions, offering value to your network can help you build stronger and more meaningful connections. Remember, the more you give, the more you’re likely to receive in return.

Networking Don’ts

1. Being Overly Aggressive

One of the biggest mistakes people make when networking is being too aggressive. Constantly pushing your agenda, bombarding people with requests, or being overly persistent can turn off potential connections and damage your reputation. Instead, focus on building relationships organically and respecting others’ boundaries.

2. Not Following Up

While following up is important, failing to do so can also be a major networking mistake. If you meet someone at an event or conference and don’t follow up afterward, you’re missing out on an opportunity to deepen the relationship. Remember, networking is about building connections over time, so don’t let potential opportunities slip through the cracks.

3. Only Networking When You Need Something

Another common mistake people make is only networking when they need something. Building strong connections takes time and effort, so it’s important to invest in your network even when you’re not actively looking for opportunities. By staying engaged and offering value to your network consistently, you’ll be in a better position to leverage your connections when you do need help.

4. Not Being Prepared

Before attending a networking event or meeting, it’s important to be prepared. Have your elevator pitch ready, know what you want to achieve, and research the people you’ll be meeting. Being unprepared can make you come across as unprofessional and uninterested, so take the time to do your homework and make a good impression.


1. How do I start networking if I’m shy or introverted?

Networking can be daunting, especially for shy or introverted individuals. However, there are ways to overcome your fears and build meaningful connections. Start by attending smaller, more intimate events where you can engage in one-on-one conversations. Focus on listening and asking questions, and remember that networking is about building relationships, not just promoting yourself.

2. How do I follow up with a new connection without being pushy?

Following up with a new connection is important, but it’s essential to do so in a respectful and non-intrusive way. Send a brief thank you email, connect on LinkedIn, or suggest a casual coffee meeting to continue the conversation. Avoid bombarding them with requests or messages, and focus on building a genuine relationship over time.

3. How can I offer value to my network?

Offering value to your network can take many forms. Share industry insights, provide resources or recommendations, make introductions to other professionals, or offer to help with a project or task. By being generous with your time and expertise, you can build stronger connections and position yourself as a valuable resource in your network.

4. How do I stay engaged with my network over time?

Staying engaged with your network requires consistent effort and communication. Keep in touch with your connections through regular check-ins, social media interactions, or attending industry events together. Offer to help whenever you can, and show genuine interest in their successes and challenges. By nurturing your relationships over time, you can build a strong and reliable network of contacts.

In conclusion, networking is a valuable skill that can help you advance your career, grow your business, and create meaningful connections. By following these dos and don’ts of networking, you can avoid common mistakes and build strong, effective relationships that will benefit you in the long run.