This video, part of our seo Basics For Beginners series, is the second half of our module on keyword research, where we’ll cover how to do keyword research for seo. To get keyword research right, you need to get into people’s minds to understand how they search for information and find the answer to that query.

The previous video showed you the main theories to consider when planning and identifying keyword topics. In this part, we will look at how you can find and use specific keywords that will help you drive traffic and close the completive gap.

You’ll also learn how to do keyword research using Similarweb search analysis tools.

– Keyword Generator
This tool lets you focus on organic and paid keywords that have high search value that drives actual traffic and, as a result, create content that has a high return on investment (ROI).

– Competitive Analysis
The Competitive Analysis product feature allows you to look at a list of keywords going to a list of up to 5 competitor sites. Looking at the keywords your competition is using will enable you to better understand your industry and what people are looking for.

– Keyword Gap
With this unique feature, you can see the keywords you share with competitors and where there is an opportunity for you to capitalize on high intent keywords that your competitors are not.

Watch the video for a keyword research tutorial and to discover more about how Similarweb offers an easy and reliable solution that takes the guesswork out of seo.

00:00 Intro
00:52 Similarweb’s keyword generator
03:41 Competitive analysis
04:17 Keyword gap

#keywordresearch #seokeywordresearch #howtodokeywordresearch

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