In this video, I’m going to show you how to optimize your website for holistic search engine optimization (SEO). I’ll start by explaining what holistic search engine optimization is and why it’s important. I’ll then show you how to set up your website for holistic SEO and walk you through a step-by-step case study. By the end of this tutorial, you’ll know how to optimize your website for organic growth and achieve 500,000 or more organic clicks a month!
Holistic SEO Tutorial teaches how to Rank on Google compared to strong competitors with every Technical SEO, Semantic SEO, Local SEO, and Image-Video SEO Components and practices. The Holistic SEO tutorial explains how a beginner can audit a website, and create a brand for further authority with expertise-authoritveness-trustworthiness (EAT) signals for Google algorithms.
What is Holistic SEO?
Holistic SEO is the unification of page speed improvements, user experience optimization, brand building and positioning, content marketing and production, technical and semantic SEO along with local and image SEO. Holistic SEO focuses on every possible optimization for the organic growth of a brand while changing the culture of the organization for a better SEO focused business strategy and methodology.
How to explain Holistic SEO Mindset in one sentence?
Holistic SEO is “optimizing every pixel, byte, user experience, milliseconds for a better digital brand.”
Is Holistic SEO hard?
Yes, Holistic SEO is the hardest SEO mindset compared to other SEO verticals.
How does Holistic SEO use Page Speed Improvements?
Holistic SEO leverages HTML Minification, Text Compression, Server-side Rendering, CSS and JavaScript Refactoring, HTTP 2.1 usage along with HTTP 2.1 Server Push, Resource Loading Order Prioritization, and Resource Count and Size Optimization, along with merging resources while asynchronously loading for Font files and CSS files. Aggressive image optimization, server-side caching, and CDN usage for media assets are sub-processes of Holistic SEO and Page Speed Improvements.
How does Holistic SEO use branding?
Holistic SEO uses digital PR, and transparent brand building with the founders, employees, team managers and leaders for the brand. Links, mentions, social media posts and activities are heavily used for a better brand building. Google ranks Brands, not websites. Thus, having a brand search demand, and understanding how a brand is searched and associated to specific concepts matter. The Holistic SEO uses Google auto-suggestions, related search terms, People Also Ask questions, Google Business Profile, social media accounts for creating a compact new brand identity for better relevance and conversion rate.
How does Holistic SEO use Conversion Rate Optimization?
Holistic SEO uses conversion rate optimization for helping the monetization of organic traffic in sustainable way. Sustainable monetization means user-friendly ads, call-to-action usage without suppressing the main content, or creating banner blindness.
Holistic SEO leverages Analytics technologies, data science and data-driven approach for conversion data, and audience demographics, along with intents for the visit.
How does Holistic SEO leverage User Experience?
Holistic SEO leverages user experience with mobile-friendly, faster and user-friendly web page designs along with accessible web applications for every kind of user. The color palettes, typographies, image components, web page layout, headings, paragraphs, lists, tables, graphics, quotes from experts, and expert-level unique information and research are provided for better user experience.
How does Holistic SEO leverage social media?
Social media existence and activities are used by Holistic SEO to strengthen the brand-identity and provide an omnichannel digital marketing strategy for the brands. The social media platforms and accounts provide a loyal user base, bigger community reach and continuous flow of trust signals for the brand.
00:00 Introduction to Holistic SEO
03:00 Source Authority for SEO
05:00 Semantic Content Network
07:00 Semantic SEO Course
09:30 Past SEO Case Studies for Holistic SEO
12:45 Background of Holistic SEO Case Study
15:30 Page speed Improvements for Holistic SEO
20:30 Holistic SEO Approach for Details
22:30 CSS and JavaScript Refactoring
28:21 Result Checking for Holistic SEO Project
32:24 Web Server Request Limits
38:40 HTTP Cache Hierarchy
43:00 Image Optimization
48:00 Lazy Loading and Cumulative Layout Shift
51:15 Technical SEO for Holistic SEO
53:10 Semantic HTML
56:05 How to do SEO Research?
58:35 Web Accessibility for SEO
60:15 Web Page Layout for Holistic SEO
63:09 Knowledge Graph API for SEO
66:04 SMITH Algorithm and BERT for NLP
69:00 Image SEO
72:01 Broad Core Algorithm Updates of Google
75:44 Website Migration
81:45 Ranking Signal Consolidation
84:00 Core Update and Competitor Analysis
86:15 Conclusions for Holistic SEO
#seo #holisticseo
source
To join the wait-list of Semantic SEO Course: http://ktg.digital/Holistic-SEO-17
The Holistic SEO Case Study and Approach Tutorial is here: https://www.holisticseo.digital/seo-research-study/holistic-seo
Thanks a lot! Love you!
Just a few questions:
1) what if a page uses pictures extensively and thus creating lots megabytes to load. Let’s say you have a car article and you need to show a different pictures of it, each picture is around 400 kilobytes and you have like 60 pictures, how would this affect the SEO and what to do?
2) what is the best image format? PNG, jpeg, or other?
3) can the same good results be achieved with Wix hosting. Does it matter for google whether it is WordPress or Wix?
4) you talked about the hashtags. But where do you put them in? In the article or code?
5) what do you thing about being present on Wikipedia? That is creating a page on Wikipedia about your site? Will google treat it as a spam? Will it help?
6) what do you think about Wikipedia link building?
Love it, it’s different. Don't get left behind – "PromoSM".
"If you try to use “preload” for everything, it won’t lose its meaning." from the case study at 7.30. did you mean WILL lose meaning?
Hey, I am a beginner at SEO. I read some of your articles and watched videos on topical authority. Now, I have gathered some knowledge in my head so I want to apply it. My plan is to create an affiliate site and then push it on topical authority. But my problem is, How do I make a topical map? also, how do I internal linking every article? I don't have the best solution for those. Please, help me with a suggestion and guideline. Also, how do you do those things?
Extraordinary video, thanks for the content.
What a knowledge bomb. Inspired by lots of your knowledge sharing Koray. Thank you.
Amazing stuff. I can’t imagine how much work you have put into this. It’s mind blowing 🧠. Thank you Koray for sharing. Cheers!
Hi Koray, Thanks for this great content
One request, I have seen your interview with Matt Diggity; in that interview, you say I have completed a topical map within 15 minutes. Can you please guide how to create a topical map practically? In that interview, you gave the example of movies, actors, etc., but that is all theory. Please guide practically; I know I could not create a topical map in 15 minutes. It may take me a day or two to complete, but at least I have the guidelines.
Thanks for helping us with your great content
I have made very good money with SEO. I learned what engine hunger for and feed it to them. However, I never had complete understanding why and how their digestive system works. You do and you inspire me look further and keep learning. What an exciting time! Thank you.
I hope that more SEO practitioners start looking at optimization from your point of view. Definitely, one of the best SEO resources for everyone who wants to put in some hard work and not rely on "recycled" information.
This project (Encazip) is in Turkey, but is it possible to achieve similar results in US competing with The Balance, Bankrate and Nerdwallet? How big competition was in Turkey?
Koray, I have just come in contact with you work and I have to pretty impressive results. I'm keen to learn more about this approach to this SEO.
Forgive but I'm having trouble grasping your concepts. Do you have the most basic materials or simple introduction course I can start from?
Hi Koray! I wanted to know that can you use semantic SEO for eCommerce websites for their product pages?
Sorry, if this is an unusual question stil learning about Semantic SEO.
a fantatsic generous teacher,glad to stumbled on your teaching before tyouchanging priorities ,best wishes for future
Hi Mr. Koray, i wanna ask something. Should tags get indexed ? or just delete the tags ? Oh one more. About category pages with pagination. Should canonical to first page or self referenced ? Thank you
It means we can not get this type of performance on WordPress. If I am using wordpress I should not watch your video? Am I right?
You never cease to amaze my friend! I hope I get to chat with you about SEO or rather brand building because I too find SEO a good acronym to explain the concept but what we should all strive to achieve is far beyond the scope of SEO. It should be a contribution to the world wide web and the society itself. Hopefully, one day we will get to fight miscommunication, educate and inspire people to dig deeper in any and every vertical like you have done.
The hours and effort you have put is truly unfathomable and believe me when I say I have respect for very few people in the industry.
Lastly, I need you to know that you are a major source of inspiration to me. Patents felt like a maze at first but they quickly became the one and only source of information. No more guessing, no more believing unsubstantiated claims and self-proclaimed best practices that have no impact or are downright nonsensical.
I am helping to reshape the PR and backlink department at the agency I work and Bill's contribution has already helped me find direction and distinguish meaningful information but I wouldn't have done it without your presence. I am still in my infancy when it comes to the way you do things and my SEO journey (almost 3 years in).
Thank you so so much for everything you do and the knowledge you share. It keeps me going when people question my curious nature.
p.s. I would love to ask you a couple of questions in private if you ever have the time.
Great insights as always! Thank you 🙂
Koray, thanks for posting this detailed case study.
I have one question here:
Date: 4th to 5th Nov 2022
1. There was an unannounced Google update. I found that from the SEJ.
2. During the same period, on the 4th Nov, we migrated our domain to Next.js
We see a downward in organic traffic and keywords. I see in the case study you mentioned not migrating during updates. My question is what are the points further we need to check to reclaim and grow the traffic further?
Note: I will be posting this question on LinkedIn and YouTube. So you can answer anywhere. Happy to see this case study. There were a lot of learnings for me. In fact, this video encouraged me to go back and see all of your other videos again as well.
Let's say there are irrelevant articles that drive Good traffic from social media. But does not fit in the topical map but still subset of the biggest topic. (Example will be Toyota car 🚗 and yatch as both are for mobilization but differs in so many ways).
To create topical authority, those articles are noindexed for Google. ✋
My question is will this work? Is topical authority still there? or ruined by those irrelevant articles? Do you suggest to remove those articles as a last resort? Or let them stay they are no harm because marked as no index. Thank you 👍
Thank you so much for all information you share 🙏🏻
Thank you very much for sharing.
I like that this video focuses more on technical SEO, a bit Advanced, but good to know.
is transforming the headings within the page into question and giving a direct response to the question at the beginning of the paragraph necessary? . generating question and answer from the semantic and entity connections at every section of the webpage necessary?
how many articles can be publish a day? which will bring fast results? publishing greater portion of the content or scheduling it?